Launching a campaign is like stepping out on a high wire without a net. There can be great risk. However, the uncertainty and worry can be overcome with the assistance of experienced campaign counsel to insure that you and your institution are properly prepared, adequately staffed and budgeted, well-trained and possess the tools needed to succeed.
WASHBURN & McGOLDRICK will team with you and your colleagues to insure that you have answered key questions affirmatively before you step out onto that wire.
We will help you build confidence in your campaign strategy and operating plan, your leadership, your donor relationships, your communications strategies and your staff's skills.If a feasibility study is needed, we are prepared to support you. Feasibility studies serve several key purposes at the start of a campaign. They acquire critical understanding of the knowledge and attitude of key potential donors regarding the institution's vision and plans for a campaign. They announce to the donor population that a campaign is imminent and provide direct marketing to those who will be among the first asked to participate. They can reveal unforeseen obstacles that may impede campaign progress. And, they uncover the philanthropic potential of critical lead donors to inform goal-setting.
If you would like to discuss campaign planning or how a feasibility study might help your institution, contact us.
