Washburn & McGoldrick, one of the nation’s leading educational and institutional advancement consulting firms, recently unveiled a new branding and moniker for the firm during the company’s annual client conference in New York.

Moving forward, the company will be known as Washburn McGoldrick reflecting the company’s continuing growth, expanded professional staff, and service offerings.

“We are incredibly proud to build on the strong foundation of our firm since its inception thirty years ago by Bill McGoldrick and Sue Washburn,” says Managing Principal Carla Willis. “This new moniker and contemporary branding reflect our commitment to continuing to serve our clients with best-in-class counsel, insights, and guidance while offering them a rich array of new products to enhance their professional and institutional performance.”

In addition to the new branding and corporate moniker created by the firm Steege Thomson, Washburn McGoldrick also announced a series of new programs and partnerships including:

• Advancement Leadership for Women: A new professional development training program designed specifically to enhance the leadership skills of women in advancement will launch in the fall of 2025. This new program will provide unparalleled training for rising female advancement leaders. The first cohort will be open exclusively to Washburn McGoldrick clients. Individuals or organizations interested in this new offering may contact us for further details at info@wash-mcg.com.
• Virtual Engagement Officers: In a new partnership with Givzey / Version2.ai, Washburn McGoldrick will be the exclusive counsel to the Virtual Engagement Officers and will provide essential elements of our Intensives gift officer training to support the VEOs as they successfully engage alumni and donors.
• National Alumni Survey: In collaboration with our close partner CMAC, Washburn McGoldrick will be the new home for the National Alumni Survey (previously known as the RNL National Alumni Survey). CMAC and Washburn McGoldrick will partner on survey execution and analysis. Led by the highly respected industry veteran Howard Heevner, our teams will launch, analyze and share insights gained on national trends regarding alumni engagement and giving. Clients interested in participating or institutions seeking details can find further information here.

“As we mark our 30th Anniversary, we are excited to further deepen our products and services to ensure that our clients are prepared to meet the challenges of an ever-evolving institutional advancement and development marketplace,” says Managing Principal Bonnie Devlin.