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Highlights

  • Consulting Partner with Washburn McGoldrick since 2019.
  • Founder and CEO of Chris Marshall Advancement Consulting (CMAC) and a globally recognized expert in alumni engagement.
  • Has served over 200 colleges and universities to aid them in achieving their alumni engagement goals.
  • Wide-ranging experience including leadership of alumni programs at Lehigh University and Cornell University, practice area leader for alumni relations at a larger consulting firm, and President of the alumni engagement software company Graduway North America.
  • Co-host of the bi-weekly LinkedIn web series and podcast Alumless.

Clients

TBA

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Chris Marshall

Consulting Partner

chris.marshall@cmac.me

Chris Marshall is a senior higher education advancement professional with over two decades of alumni engagement and fundraising experience.

He spent twelve years leading alumni relations programs at two top ranked national research universities – Lehigh University (seven years) and Cornell University (five years).

Chris spent five years of experience as an alumni relations consultant for Grenzebach Glier and Associates (GG+A) where he was Senior Vice President and Managing Director. While at GG+A, Chris led the Alumni Relations practice area and worked with over 100 clients around the world.

Chris then spent two years as President of Graduway North America. Graduway is the world’s leading provider of alumni networking and career mentoring software. Trusted by thousands of educational institutions to engage alumni and provide career guidance to students.

In April of 2019, Chris launched his own company – Chris Marshall Advancement Consulting (CMAC) – that focuses on providing guidance, planning, and strategy (“GPS”) for alumni engagement. To date, Chris has worked with over 200 colleges and universities on their alumni engagement strategies.

Chris also collaborates with Washburn McGoldrick as a consulting partner.

Chris has been highly successful in engaging the buy-in and support of key stakeholders in executing new initiatives with clients. He is a strategic planner, creative thinker, data-driven, and a consensus builder with a strong work ethic. He has proven success in guiding teams of all sizes in complex organizations.

Chris Marshall

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Get In Touch

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Testimonials

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Intensives  helped us with our work with the top prospects, and it helped me structure gift officer pools and keep the team focused so that we are spending our time where we should.

Director of Major Gifts
VP / UNC

Myrna Bizer

The Intensives outline a strategic process and set of tools for a fundraiser to optimize giving and long-term relationships with a portfolio of donors. Having the full team trained in the Intensives process strengthens our major gifts efforts on many levels – how they view their role within the organization; how they collaborate with others to increase donor engagement; how they manage their time; and how they navigate conversations with donors.

Myrna Bizer
Associate Vice President for Advancement / Rollins College

Alex Eshelbrenner

Authenticity and purpose are at the core of major gift work. Intensives are a powerful opportunity to both learn and refine how to thoughtfully approach our work with elevated intentionality.

Alex Eshelbrenner
Senior Director of Alumni Engagement / St. Mark's School of Texas
CFRE Approved Provider The Giving Institute The Giving Institute
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